Ep. 104: West of Ordinary - Hunter Harlow
Download MP3Geologist-turned-founder Hunter Harlow joins Rogers Healy to talk about building Sendero Provisions Co. in Waco, Texas. He started with a single hat in 2014 and grew it into a head-to-toe apparel brand with a loyal following.
Hunter is a sixth-generation Texan and Baylor-trained geologist. He got his start making better hats than the ones he saw at Big Bend National Park. Today Sendero spans about twenty categories under one slogan: West of Ordinary.
In this episode:
- How a geology background shapes the way Hunter builds a brand
- The early days, when he packed every order himself
- Growing pains: shipping a hundred hats a day and sourcing overseas for the first time
- Why trust and “work spouses” hold a company together
- Building a brand in Waco, "a blank canvas… it might be twenty-five percent painted"
- The surprise women’s dress line, with sales up roughly 1,000% year over year
- Sendero in sixty seconds, plus his favorite and most overrated rocks
“Love people, have fun, work hard. In that order.”
Connect with Hunter and Sendero
- Website: https://senderopc.com
- Instagram: https://www.instagram.com/senderopc/
- Facebook: https://www.facebook.com/senderopc/
- Hunter on LinkedIn: https://www.linkedin.com/in/hunter-harlow/
Follow Rogers That
- Instagram: https://www.instagram.com/rogersthatpodcast/
- YouTube: https://youtube.com/@rogersthatpod
- TikTok: https://www.tiktok.com/@rogersthatpodcast
- Threads: https://www.threads.net/@rogersthatpodcast
New episodes drop bi-weekly.
